Skip to main content
Students collaborating on a business case study

Industry Exposure

Real Marketing, HR, and Strategy work, driven by data.

Apply nowWhatsApp us
  • DPIIT-recognized
  • Top 100 Innovators at IIT Delhi
  • Live Projects
  • Mentorship

For BBA / MBA students. Join the Management track, get assigned to a Marketing, HR, or Strategy role on Day 15, and run a live business project supported by an MIS framework. You finish with a working dashboard, a campaign report, and a presentation.

Tools you'll master

Google Sheets / ExcelCanvaSocial Media InsightsGoogle Forms

What you walk away with

An MIS dashboard, a campaign or HR report, and a final presentation.

45-day plan

Structured phases, each with a specific outcome. The final phase is always a real, shipped piece of work.

Phase 1 · Day 1–7

Foundations

Business basics + tools setup

  • Orientation and program overview
  • Business fundamentals: revenue, customers, value creation
  • Introduction to Marketing, HR, and Strategy roles
  • Introduction to MIS: why data matters in business
  • Tools setup (Google Sheets, Canva)
  • Communication and professional behaviour
  • Mini assignment: brand analysis

Phase 2 · Day 8–14

Technical + MIS Core

Practical skills + data handling

  • Social media fundamentals
  • Content creation and copywriting basics
  • Canva practical: post creation
  • HR basics: recruitment, job descriptions, resume screening
  • Excel / Google Sheets: sorting, filtering, formulas
  • MIS dashboard basics: tracking and reporting

Phase 3 · Day 15–21

Team Formation + Case Studies

Role clarity + business thinking

  • Real-world business case studies
  • Business problem-solving exercises
  • Team formation: Marketing, HR, or Strategy
  • Role-specific task briefing
  • Initial strategy planning
  • Weekly review and feedback

Phase 4 · Day 22–30

Live Project Execution

Real work experience

  • Project planning and strategy development
  • Campaign execution (Marketing team)
  • Recruitment and tracking activities (HR team)
  • MIS data collection and updates
  • Mid-performance review
  • Weekly report submission

Phase 5 · Day 31–38

Analysis & Optimisation

Data-driven decision making

  • Data analysis and interpretation
  • Performance evaluation
  • Problem identification and root-cause work
  • Strategy improvement
  • Campaign optimisation
  • Team performance tracking

Phase 6 · Day 39–42

Project Completion

Final output ready

  • Final project execution
  • Report preparation
  • Presentation (PPT) development
  • Internal review

Phase 7 · Day 43–45

Job Readiness

Career readiness + confidence

  • Resume building and LinkedIn optimisation
  • Mock interviews
  • Final on-site presentation
  • Performance evaluation

Apply to the Management track

Send your application below. Our team will reach out within two working days with the next steps for the Management Industry Exposure track.

← See all five tracks
WhatsApp